Guides and practical notes on ecommerce from the Medkon team in Mumbai.
“How much money do I need to start?” is one of the most common questions from first-time D2C founders — and one of the hardest to answer without knowing your product category, pricing, and scale ambitions. “How should I split what I have?” is a more useful question — and one with
Almost every experienced ecommerce founder will tell you the same thing: there are always surprises after launch. Products that turn out to be slightly different from the sample. Packaging that looks different from the proof. A checkout flow with an unexplained error rate. A cour
Most first-time founders treat their product launch as a single moment: “The store is live. Now I wait for sales.” The brands that build momentum treat their launch as the culmination of weeks or months of pre-launch activity — audience building, anticipation creation, early comm
Paid advertising — Meta Ads, Google Shopping, marketplace sponsored listings — is often the first thing founders think about when they think about marketing. It’s also the easiest money to waste when you spend it before your brand’s foundations are in place. A new brand that runs
Google Business Profile (GBP) — formerly Google My Business — is the tool that controls how your business appears in Google Search and Google Maps. Most founders associate it with physical stores: the map listing with photos, hours, and directions. But even online-only brands ben
A product title does three jobs simultaneously: tell the search algorithm what your product is (for ranking), tell the shopper what they’re looking at (for click-through), and provide enough detail to begin building purchase interest (for conversion). A product description does t
Keyword research is the practice of identifying the exact words and phrases your potential customers type when searching for products like yours. It’s the foundation of every effective product title, listing description, and website page — because if you’re optimising for terms n
SEO (Search Engine Optimization) sounds technical. In practice, for a new ecommerce brand, it comes down to a straightforward goal: when someone searches for a product like yours, your listing or website appears prominently enough that they click on it. There are two distinct types of SEO that matte
The most common question from new Indian D2C sellers: “Should I start with Amazon, Flipkart, or Meesho — or all three at once?” The honest answer is nuanced — it depends on your product category, target customer, pricing, and operational capacity. This guide gives you a structure
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