Flipkart is India’s second-largest ecommerce marketplace by GMV and arguably stronger than Amazon in Tier 2 and Tier 3 cities — the fastest-growing segment of Indian ecommerce. For brands targeting mass-market price points, value-conscious consumers, or categories like fashion, electronics, and home appliances, Flipkart is often the higher-volume platform.
The registration process at Flipkart mirrors Amazon in its documentation requirements but has its own interface, approval workflows, and fulfilment programs. This guide covers everything from account creation to your first listing.
Documents Required
The document requirements are the same as Amazon:
| Document | Details |
|---|---|
| GSTIN | Valid, active — account won’t activate without it |
| PAN Card | Matching your GST registration name |
| Business Bank Account | For payout disbursements |
| Email + Mobile | Active for all communications and OTP |
| Cancelled Cheque / Bank Statement | For bank account verification |
| Business Address Proof | GST certificate address |
For category-specific requirements (food, electronics, health products): FSSAI, BIS certifications, and brand authorization letters as required.
Step-by-Step: Flipkart Seller Registration
Step 1: Go to Flipkart Seller Hub
Navigate to seller.flipkart.com and click “Start Selling.”
Step 2: Enter Your Mobile Number
Enter your active business mobile number. Flipkart sends an OTP for verification. This number becomes your primary account contact.
Step 3: Enter Business Details
- Business name (as on GST certificate)
- Business type (Proprietor / Partnership / LLP / Pvt Ltd)
- Your complete registered business address
Step 4: Enter GSTIN
Enter your 15-digit GSTIN. Flipkart validates this in real time against government databases. Ensure the state in your GSTIN matches your declared business location.
Step 5: PAN Verification
Enter your PAN. For sole proprietors, your personal PAN. For companies/LLPs, the entity PAN. This must match the name registered on the GSTIN exactly.
Step 6: Bank Account Details
Enter account number and IFSC code. Upload a cancelled cheque (with business name printed, not handwritten) or a recent bank statement showing account number and IFSC.
Flipkart disburses payouts every 7–10 days for settled orders.
Step 7: Add Your First Listing
Like Amazon, Flipkart requires at least one product listing to complete account setup:
- Search for your product to see if it already exists in Flipkart’s catalogue
- If it exists: list your product against the existing catalogue entry (matching ASIN equivalent)
- If it doesn’t exist: create a new catalogue entry with product images, title, description, specifications, and pricing
Step 8: Account Verification and Activation
After completing the form, Flipkart’s team verifies your documents. This typically takes 2–5 business days. You’ll receive an email confirming account activation — after which you can start listing products and receiving orders.
Flipkart Fulfilment Programs
Seller Self-Ship (Merchant Fulfilled): you handle packaging and courier — drop at a courier partner or use Flipkart’s logistics portal to book pickups.
Flipkart Smart Fulfilment (FSF): similar to Amazon Easy Ship — Flipkart’s logistics partner picks up from your location for delivery. Faster delivery timelines than standard self-ship, improving product visibility.
Flipkart Fulfilment (FF): Flipkart’s FBA equivalent — you store inventory at Flipkart’s fulfilment centres. Flipkart handles storage, packing, shipping. Products become “Flipkart Assured” eligible.
Flipkart Assured: the quality badge for products on Flipkart, similar to Amazon Prime. Products in the Flipkart Fulfilment program or meeting quality standards (seller rating, packaging standards, delivery performance) qualify. Assured products get priority placement in search results and significantly higher conversion rates.
Key Differences from Amazon Seller Registration
| Aspect | Amazon | Flipkart |
|---|---|---|
| Brand Registry equivalent | Amazon Brand Registry | Flipkart Brand Store (requires trademark) |
| Barcode requirement | GTIN required for new listings | Flipkart Product ID (FPID) — Flipkart generates these internally for new products |
| Category approvals | Self-service through Seller Central | Mix of self-service and team review |
| Payout frequency | 7 days | 7–10 days |
| Fee structure | Commission + weight handling fee | Commission + collection fee |
| Customer base strength | Pan-India, strong urban | Strong Tier 2/3, strong in fashion/electronics |
Flipkart registration follows the same document requirements as Amazon. The platform’s strength in Tier 2/3 India makes it particularly valuable for brands with broad geographic ambition. Register on both Amazon and Flipkart from the start — the document requirements are nearly identical and the incremental effort to be on both is small relative to the sales channel diversification benefit.
Next step: Read our guide on How to Become a Supplier on Meesho.