Straight answers on store speed, workflow automation, tools and costs, written by the people who build them.
Getting your product listed on Amazon or Flipkart is step one. Getting it to actually sell requires a listing that does two jobs simultaneously: rank in search (so buyers find it) and convert to purchase (so browsers become buyers). Most new sellers do one or the other reasonably
The price a customer pays for your product is not the amount you receive. Between the customer’s payment and the money that arrives in your bank account, several deductions occur — platform commission, fulfilment fees, payment processing fees, TCS, and the cost of returns. Unders
Meesho is India’s fastest-growing value-commerce platform — built around social commerce, reseller networks, and Tier 2/3 city consumers. For new brands, particularly those selling apparel, home products, fashion accessories, personal care, and general merchandise at competitive
Flipkart is India’s second-largest ecommerce marketplace by GMV and arguably stronger than Amazon in Tier 2 and Tier 3 cities — the fastest-growing segment of Indian ecommerce. For brands targeting mass-market price points, value-conscious consumers, or categories like fashion, electronics, and home
Flipkart is India’s second-largest ecommerce marketplace by GMV and arguably stronger than Amazon in Tier 2 and Tier 3 cities — the fastest-growing segment of Indian ecommerce. For brands targeting mass-market price points, value-conscious consumers, or categories like fashion, e
Amazon India (amazon.in) is the largest ecommerce marketplace in India by seller count and transaction value. For a new physical product brand, it offers something genuinely valuable: built-in traffic from millions of active shoppers who are already in buying mode. Unlike your own website where you
One of the earliest practical challenges for a new D2C brand in India is packaging sourcing — specifically, the tension between wanting custom, branded packaging and the minimum order quantities that most professional packaging manufacturers demand. A standard carton box manufact
Sustainability in packaging has moved from a niche differentiator to a genuine purchase consideration — particularly among urban Indian consumers under 40, who increasingly factor a brand’s environmental positioning into buying decisions. The good news for new brands: you have a
Packaging has two jobs. The first is legal compliance — covered in Topic 13. The second is commercial effectiveness: making your product recognizable, memorable, and worth buying (or buying again) the moment a customer sees it. For most new brands, the two jobs are treated separa
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